Field Notes
Ideas, evidence and honest conversation for founders who'd rather be outside.
The bit of your business plan you forgot is you
Sep 24, 2026
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The bit of your business plan you forgot is you. Not your cash flow forecast, not your marketing funnel or your five-year growth targets, but the actual person expected to deliver all of it, day after day, on whatever sleep and patience you've got left. Somewhere along the way, hustle culture got gl...
