Field Notes
Ideas, evidence and honest conversation for founders who'd rather be outside.
You don't need a Munro to have a good day on the hills. Some of my favourite walks in Scotland top out well below 3,000 feet and they still give you the epic views and the burn in your legs without eating up your whole weekend.
At Fresh Air Collective we get outside little and often, whatever the w...
The bit of your business plan you forgot is you. Not your cash flow forecast, not your marketing funnel or your five-year growth targets, but the actual person expected to deliver all of it, day after day, on whatever sleep and patience you've got left. Somewhere along the way, hustle culture got gl...
Hiking is the new networking. Not the kind with name badges and forced small talk over lukewarm coffee, but the kind that happens on a trail in Fife with muddy trainers, happy dogs and two founders working out loud what's been going wrong at work. For years we've treated networking as something that...