Coaching with Alice

Field Notes

Ideas, evidence and honest conversation for founders who'd rather be outside.

How to build a founder community, even if you never join ours community female founders hiking loneliness netwalking networking outdoors scotland scottish hills wellbeing women in business Oct 08, 2026

In our connection call this week one of our members said something that has stuck with me: “It’s lonely when you’re in charge of something.”

Why leading feels lonely

It's true, you can be surrounded by people all day and still be unable to say how it’s really going. If you’re a sole trader working...

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My favourite Scottish walks that aren't Munros female founders hiking outdoors scotland scottish hills scottish walks women in business Sep 29, 2026

You don't need a Munro to have a good day on the hills. Some of my favourite walks in Scotland top out well below 3,000 feet and they still give you the epic views and the burn in your legs without eating up your whole weekend.

At Fresh Air Collective we get outside little and often, whatever the w...

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The bit of your business plan you forgot is you breathwork chronic stress female founders founder burnout resilience Sep 24, 2026

The bit of your business plan you forgot is you. Not your cash flow forecast, not your marketing funnel or your five-year growth targets, but the actual person expected to deliver all of it, day after day, on whatever sleep and patience you've got left. Somewhere along the way, hustle culture got gl...

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Hiking is the new networking community female founders hiking loneliness netwalking networking scotland wellbeing Sep 15, 2026

Hiking is the new networking. Not the kind with name badges and forced small talk over lukewarm coffee, but the kind that happens on a trail in Fife with muddy trainers, happy dogs and two founders working out loud what's been going wrong at work. For years we've treated networking as something that...

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